PROFILE | I’m a media professional with 7+ years of experience in the music, startup, and venture capital industries
with a strong track record of executing media campaigns, strategic positioning, and relationship management
CAREER GOAL | Help creatives of all types build sustainable and monetizable businesses online and offline.
BRANDS I’VE WORKED WITH | Songtrust | Downtown Music | Splice | Red Bull Music Academy | Deezer
INTERESTS | Experiential Storytelling | Creator Economy | Future of Creativity | Music Production
Nov 2019 - March 2021
SENIOR COMMUNICATIONS MANAGER
NEW YORK, NY
Songtrust’s first in-house communications hire responsible for developing a comprehensive global communications strategy including messaging, positioning, core stats, and protocols for key stakeholders, audiences, and markets.
Led and executed external and internal communications strategies directly contributing to the company’s best year on record (2020) in terms of revenue, client acquisition, and songwriter royalty payouts.
Generated more than 30 feature stories and co-wrote op-eds in Billboard, Music Business Worldwide, Music Week, and Variety, as well as article mentions in Pitchfork, Rolling Stone, VICE, and more.
Secured Songtrust executives on Billboard’s 2020 Women in Music list, Billboard’s 2021 International Power Players list, and Variety’s New York Women’s Impact Report 2021.
Drafted executive talking points for industry keynotes and thought leadership panels at Primavera Pro, NY:LON Connect, Vistex Music Summit, Music Week Tech Summit, and more.
Initiated and directed the internal communications program including starting a quarterly All-Hands, bi-weekly internal newsletter, and collaborated with executives to create board meeting memos and decks.
Conceptualized and managed team-wide projects including robust competitive analysis reports, client insights survey, and artist client showcase campaigns on social media.
May 2018 – Oct. 2019
DAY ONE VENTURES
DIRECTOR OF COMMUNICATIONS
NEW YORK, NY
Created and executed communications campaign strategy for more than 25 startups across consumer and enterprise industries, resulting in more than 180 feature stories in Business Insider, CNBC, CNET, Forbes, TechCrunch, Variety, The Verge, and more.
Secured placement on the Forbes “30 Under 30” list for Founder and General Partner, Masha Drokova.
Built relationships between the press and founding executives of Day One’s portfolio companies.
Sept. 2017 – May 2018
SENIOR ACCOUNT EXECUTIVE
NEW YORK, NY
Managed client accounts including Splice, Lemonade Insurance, and SmartThings resulting in national media tours that generated positive coverage in the Associated Press, Bloomberg, Fast Company, Forbes, TechCrunch, and The Wall Street Journal.
Nov. 2014 – Aug. 2017
SENIOR ACCOUNT EXECUTIVE, ADDITIONAL ROLES
NEW YORK, NY & SAN FRANCISCO, CA
Conducted new business development driving $2M annual practice group revenue; 62% YTD growth.
Managed thought leadership and brand prestige programs securing executive speaking slots at SXSW (x3), industry trade events, and client placement on CNBC’s Disruptor 50 list, and Best of CES.
Team & Individual Awards: Best Launch Event (2017) | Best Overall Campaign; Best Digital Campaign (2016) | Spark Sparkle Award (7x) (individual).
Calios, Music Producer (Current)
Beyond The Beats, Artists & Media Relations Manager (June 2021 - Pres) | Responsible for building relationships with artists and industry professionals within electronic music, as well as coordinating guest booking and occasionally interviewing artists on-site at concerts.
September 2010 - June 2014
UNIVERSITY OF OREGON
BA in Journalism & Communications; Focus in Public Relations
Studied Spanish abroad in Oviedo, Spain. (not fluent in Spanish)